Your Website's Important Pages

 

What are the most important pages on your website?

This question is deceptive. It sounds easy until you start looking at your website trying to determine which page is more important than the next.

Why do you need to know this? For one, knowing which pages are the most important helps you prioritize your to do list when working on improving the pages of your website. In addition, knowing the importance can help you know where to drive traffic from online marketing work.

Knowing that it is important, how then do you determine which pages are the most important? At QW Consulting, we recommend several different methods for determining importance and ranking the pages of your website. The three more frequent methods we recommend are:

1. Base it on your business. If your website is a vehicle for selling your company's products and services, you will likely have pages on your website for each product and each service you offer. You could prioritize these pages based on popularity, sales performance or any other number of factors.

For example, let's say you are selling a blue widget and a brown widget. The blue widget always sells better therefore the page on your website representing the blue widget might be more important. By giving the page about the blue widget a higher level of importance, and therefore giving the blue widget page more attention through the work you do on your website, you could hope to drive more business to the blue widget.

2. Base it on your website's traffic. This method only works if your website has been up and running for a while and if you have gotten a decent amount of visitors looking at your website.

In this method for determining importance, the pages that get the most traffic would likely be the most important pages. Therefore, the pages that get the most traffic should be the pages you work on more often and the pages you drive more traffic to through online marketing.

3. A hybrid approach. Let's face facts: traffic is important but as a business owner you want that traffic looking at the right products (whether that is best sellers, products you are featuring due to a sale, etc.). Therefore you need to factor in both traffic and business considerations when determining which pages of your website are the most important.

For example, if you realize that one of your products currently on sale gets very little traffic compared to some of your other  products, then clearly the page representing the on-sale product needs more work (therefore making it more important than other pages on your website).

If you need help determining what pages are the most important on your website, contact QW Consulting today for a free website review.