What is the website development process?

Large or small, all successful website projects do follow a similar pattern. At QW Consulting we only want successful projects so we stick to that pattern. What is that pattern and what happens when you call QW Consulting to design, develop and deliver your high quality website solution? Here are the highlights:

The first step in any successful website project is planning. I discussed the benefits of planning your website project. in another blog post. Planning out your website project helps you avoid mistakes and helps you make sure you have everything you need.

For example if you have a shopping cart on your website, the planning process will answer questions about what security measures you need to take and how updates to your shopping cart will be handled. The planning stage will also address how the cart will look and how users will use the cart. The same process applies to blogs, photo galleries, member areas and any other functionality you would like on your website.

As part of the planning process, QW Consulting will help you assemble your internet marketing strategy and making sure your online strategy fits with your offline strategy. Do you need to focus only on organic search optimization or will your online marketing also include advertisements? What about link building and social media marketing? There are a lot of marketing options out there and QW Consulting will help you select the best marketing options for your website.

After the planning is complete, the design and development work begin. This is where we construct your website using the plan as a guide. Unlike other design and development companies, QW Consulting always involves the client in this process. During website construction there are always places to fine tune certain features and we get your input on those as the project progresses.

During the construction process, QW Consulting will start gathering the necessary data needed to fully execute your internet marketing strategy. Perhaps this includes putting together a keyword analysis, helping you to understand what words people are searching for related to your business, or perhaps this includes setting up social media sites in order to gain pre-launch attention for your website.

Once the construction is complete and the marketing strategy is ready to be executed, your website is ready for launch and it is ready for your customers to see. The big mistake a lot of people make though is in thinking that launch means you are done. Think of the launch more like NASA thinks of launching a space shuttle: it is a critical milestone to be sure but launch doesn't mean it is over.

After launch you'll want to continue your internet marketing strategy to continue building traffic. You will also want to update your content on a regular basis and new content (to ease this process, check out qwCMS). You should also update your website design and website functionality to ensure peak website usability and to ensure that the website is always helping you to achieve your goals.

To get started building your website contact QW Consulting today.

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